Only a Few Days Left till Fashion Metamorphosis

In our commitment to making sure you have all the info, there are a few last minute things we think you should be aware of.

Meet the Talent behind the Garments!
This year, Art Institute of California San Francisco is incorporating a “Designer Meet and Greet” that will take place directly after the show. This is an exclusive opportunity for anyone and everyone to meet these talented designers. Each designer will have their own station where audience members can ask questions and check out the garments they just viewed down the runway.

Let’s Toast!

After the show, come join us for a drink and celebrate a successful night filled with fashion. This year the Fashion Metamorphosis after party will be held at the Slide Lounge.

Slides is located at:
430 Mason St
San Francisco, CA 94102
(415) 421-1916

Become our Friend!
Stay connected with Fashion Metamorphosis and be up on the latest. Visit us on Facebook, MySpace and Twitter.

Facebook: http://www.facebook.com/album.php?page=2&aid=-3&id=643874975#/profile.php?id=1773690084&ref=name
MySpace: http://www.myspace.com/fashionmetamorphosis
Twitter: http://twitter.com/Aicasf_Fashion

Where Should I buy Tickets?
Tickets are sold exclusively at The Art Institute of California San Francisco and can be purchased on the 7th floor in the Accounting Department. Prices are as follows:

$10 with Student ID
$20 In Advance
$25 At the Door
$50 VIP all-access pass

Shows This Week: Saturday, June 20!

Where:

• San Francisco Design Center
  101 Henry Adams Street
  San Francisco, CA 94103

Show Time:

• Doors open @ 7pm
  VIP Reception @ 7-8pm
  Show starts @ 8pm

While at the show visit the  raffle table. Raffle tickets cost $5 and there are prizes to be won!

For more information call 415.276.6690
For tickets only call 415.276.1069/415.276.1011

This will be our last post from the Fashion Metamorphosis Blog Team. It has been our pleasure to update and inform you on the latest developments as they happened over the last 6 weeks. Thanks for all your followings and good luck desingers!
- Blog Team

Check Out Our Fashion Metamorphosis Sponsors!

Fashion Metamorphosis Sponsors:

• Alchemy Hour
• AiSF Student Store
• Blue Angel Martini
• Cheesecake Factory
• Crown & Crumpet
• Georgio Armani Cosmetics
• Guess
• Gavroche
• Homegrown Blends
• Iris
• Konscious Klothing
• L’occitane
• Nordstrom
• Red Bull
• Sephora
• Starbucks Coffee
• Stussy SF
• True
• Upper Playground
• Vera Bradley
• 944 Magazine
• 99 Ranch
• Bring it up
• Iverson Vineyards
• Chicago Barber Shop
• Cukui
• Brooklyn Circus
• Trader Joe’s
• San Francisco  Ballet
• Best Buy

Become our Friend!
Stay connected with Fashion Metamorphosis and be up on the latest. Visit us on Facebook, MySpace and Twitter.

Facebook: http://www.facebook.com/album.php?page=2&aid=-3&id=643874975#/profile.php?id=1773690084&ref=name
MySpace: http://www.myspace.com/fashionmetamorphosis
Twitter: http://twitter.com/Aicasf_Fashion

Where Should I buy Tickets?
Tickets are sold exclusively at The Art Institute of California San Francisco and can be purchased on the 7th floor in the Accounting Department. Prices are as follows:

$10 with Student ID
$20 In Advance
$25 At the Door
$50 VIP all-access pass

Shows This Week: Saturday, June 20!

Where:

• San Francisco Design Center
  101 Henry Adams Street
  San Francisco, CA 94103

Show Time:

• Doors open @ 7pm
  VIP Reception @ 7-8pm
  Show starts @ 8pm

While at the show visit the  raffle table. Raffle tickets cost $5 and there are prizes to be won!

For more information call 415.276.6690
For tickets only call 415.276.1069/415.276.1011

Academic Director of Fashion Marketing and Fashion Metamorphosis Visionary – Angela Hoffman

Angela Hoffman

Q. What is your role within the fashion show?

A. To manage the budget.

Q. How is the budget determined?

A. The budget is based upon the 2009 fiscal academic affairs budget and various aspects of last year’s fashion show. From there we also include a projection/goal for the up-and-coming show.

Q. What are your goals for the fashion show?

A. To give the students more recognition within the industry and ultimately get designers jobs within the industry. The fashion show is a great learning tool for the designers to use. It is also an opportunity for marketing, production and event planners to learn about fashion shows and what goes into making a successful fashion show.

Q. How are judges selected?

A. Judges are selected by qualifications. They must have a background in fashion design and construction. The panel of judges is just as diverse as the fashion industry itself. Each has their own specialty that relates to the industry.

Q. What excites you about the show?

A. I am continually inspired by the students and how diverse their collections are to one another. The inspiration behind the show is dedicated to where fashion is going, no more of the same old thing but pushing forward with new levels of creativity, construction and quality.

What is unique about the show is that the designers are selected by their construction and quality. They are judged on the same expectations that the industry would demand.

Become our Friend!
Stay connected with Fashion Metamorphosis and be up on the latest. Visit us on Facebook, MySpace and Twitter.

Facebook: http://www.facebook.com/album.php?page=2&aid=-3&id=643874975#/profile.php?id=1773690084&ref=name
MySpace: http://www.myspace.com/fashionmetamorphosis
Twitter: http://twitter.com/Aicasf_Fashion

Got a Sweet Tooth?
Come and support the Fashion Show in getting the word out through raising money for our promotional efforts. We will be selling yummy treats Tuesday (12-1pm & 5-6pm) and Friday (12-1pm) in the AICASF lobby. Tickets may also be purchases during these hours at the sweet tooth table.

Where Should I buy Tickets?
Tickets are sold exclusively at The Art Institute of California San Francisco and can be purchased on the 7th floor in the Accounting Department. Prices are as follows:

$10 with Student ID
$20 In Advance
$25 At the Door
$50 VIP all-access pass

Again, tickets may also be purchases during these hours at the sweet tooth table.

Designer: Jordan Alexandra Saenz

Jordan Saenz is an eighth quarter fashion design student and is expected to graduate next Summer 2010, with a focus on children’s-wear. In fact, Jordan Alexandra  is one of the few designers within the Fashion Metamorphosis’ collection that will be showing  children’s wear. Her collection is fashionable while also being extremely functional and down to earth.

Q. What excites you about fashion design?

A. The small things; anything and everything. It’s hard to really narrow it down. That would be like asking someone what excites them about life.

Q. What is you unique design philosophy?

A. Sometimes it’s gold, sometimes i’s not. Its not always gold; move on.

Q. What excites you about being involved in this fashion show?

A. The opportunity to share what my muses have been running riot over.

Q. What professional designers do you look up to and why?

A. I appreciate Marc Jacobs eye for charm in awkwardness and Andy Warhol’s design philosophy.

Q. What is your ideal job post graduation?

A. To be an in-house children’s-wear designer.

Become our Friend!
Stay connected with Fashion Metamorphosis and be up on the latest. Visit us on Facebook, MySpace and Twitter.

Facebook: http://www.facebook.com/album.php?page=2&aid=-3&id=643874975#/profile.php?id=1773690084&ref=name
MySpace: http://www.myspace.com/fashionmetamorphosis
Twitter: http://twitter.com/Aicasf_Fashion

Got a Sweet Tooth?
Come and support the Fashion Show in getting the word out through raising money for our promotional efforts. We will be selling yummy treats Tuesday (12-1pm & 5-6pm) and Friday (12-1pm) in the AICASF lobby. Tickets may also be purchases during these hours at the sweet tooth table.

Where Should I buy Tickets?
Tickets are sold exclusively at The Art Institute of California San Francisco and can be purchased on the 7th floor in the Accounting Department. Prices are as follows:

$10 with Student ID
$20 In Advance
$25 At the Door
$50 VIP all-access pass

Again, tickets may also be purchases during these hours at the sweet tooth table.

Art Institute of California San Francisco 2008 Fashion Show – Lights, Camera, Fashion

Wonder what to expect at an Art Institute of California – San Francisco fashion show? Check out last years fashion show Lights, Camera, Fashion.

Become our Friend!
Stay connected with Fashion Metamorphosis and be up on the latest. Visit us on Facebook, MySpace and Twitter.

Facebook: http://www.facebook.com/album.php?page=2&aid=-3&id=643874975#/profile.php?id=1773690084&ref=name
MySpace: http://www.myspace.com/fashionmetamorphosis
Twitter: http://twitter.com/Aicasf_Fashion

Got a Sweet Tooth?
Come and support the Fashion Show in getting the word out through raising money for our promotional efforts. We will be selling yummy treats Tuesday (12-1pm & 5-6pm) and Friday (12-1pm) in the AICASF lobby. Tickets may also be purchases during these hours at the sweet tooth table.

Where Should I buy Tickets?
Tickets are sold exclusively at The Art Institute of California San Francisco and can be purchased on the 7th floor in the Accounting Department. Prices are as follows:

$10 with Student ID
$20 In Advance
$25 At the Door
$50 VIP all-access pass

Again, tickets may also be purchases during these hours at the sweet tooth table.

Designer: Erik Stultz

Erik Stultz

In his 2nd to last quarter, Erik Stultz is expected to graduate from the Art Institute of California – San Francisco this September, 2009. His designs for this up and coming show seem to be influenced by fantasy and the imagination meeting with the colors of nature. Erik breaths his abilities into everything he does. His ability to create has been the driving force for his educational career. He looks forward to graduating and beginning his career in the exciting world of fashion design.

Q. What excites you about fashion design?

A. Everything.  I love to be able to take just a piece (or pieces) of fabric and create something beautiful and artistic.  I love the sewing, the design, the patterning, the hand work, etc.  I love all aspects of fashion design and couldn’t imagine doing anything else.

Q. What is you unique design philosophy?

A. I don’t think I have a “unique” design philosophy.  I see fashion as art and I love to make people feel beautiful.  It’s all about giving people a way to express themselves, and clothing can be used to help people express themselves.

Q. What excites you about being involved in this fashion show?

A. I’m excited to see everyone’s stuff come out onto the runway and be able to show off everyone’s hard work and dedication.  Since I am involved in putting together the show as well I am just excited to see how everything comes out in the end.

Q. What professional designers do you look up to and why?

A. I absolutely love John Galliano, Jean Paul Gaultier, and Alexander McQueen.  They are able to truly create art in their designs.  They are all innovative and unique in how they design and their clothing is just amazing.

Making the finishing touches.

Q. What is your ideal job post graduation?

A. I don’t really have an ideal job.  I guess I would love to be the head designer for a huge fashion house or eventually open up my own store showcasing my own designs, but wherever I end up I just want to be happy, so if it means that I end up somewhere else, then that would be my ideal job.

Become our Friend!
Stay connected with Fashion Metamorphosis and be up on the latest. Visit us on Facebook, MySpace and Twitter.

Facebook: http://www.facebook.com/album.php?page=2&aid=-3&id=643874975#/profile.php?id=1773690084&ref=name
MySpace: http://www.myspace.com/fashionmetamorphosis
Twitter: http://twitter.com/Aicasf_Fashion

Got a Sweet Tooth?
Come and support the Fashion Show in getting the word out through raising money for our promotional efforts. We will be selling yummy treats Tuesday (12-1pm & 5-6pm) and Friday (12-1pm) in the AICASF lobby. Tickets may also be purchases during these hours at the sweet tooth table.

Where Should I buy Tickets?
Tickets are sold exclusively at The Art Institute of California San Francisco and can be purchased on the 7th floor in the Accounting Department. Prices are as follows:

$10 with Student ID
$20 In Advance
$25 At the Door
$50 VIP all-access pass

Again, tickets may also be purchases during these hours at the sweet tooth table.

Designer: Rachel Richardson

Rachel Richardson

Meet Rachel Richardson. She is an 8th quarter student at the Art Institute of California – San Francisco. She began her fashion career spending 1 quarter at the Art Institute of Washington – Seattle before transferring to San Francisco. Her designs are elegant and sophisticated while also being sexy and edgy. Keep an eye out for this girl, she is sure to keep you attention once you do.

Q. When do you graduate?

A. My graduation date depends heavily on the availability of the right classes these next 2 quarters but, assuming the classes will be offered, I should be graduating this Fall 2009 quarter.

Q. What excites you about fashion design?

A. The thing that excites me the most is the potential power of fashion design. I don’t mean that to sound as if I love the power of controlling superficial aspects of fashion such as brands or trends but rather the power of change. Although many may disagree, you cannot escape fashion. Even an attempt to dress “anti-fashion” is making a statement against it. In every culture there is some form of protection or decoration worn. The way I think of it is that our society’s culture makes clothing a necessity. Now, think of the power of that art form. Whether it be to speak out about social or political issues, help push people towards a more “green” society, offer escape from the economic turmoils of our country or simple awe and inspire through art, fashion is one of the most powerful tools we are given to express ourselves. I love that I am working in an industry that, although taken lightly by many, is a secret venue for extraordinary things.

Q. What is your unique design philosophy?

A. I try to create designs that incorporate unexpected combination’s. Structured with flowing. Masculine with feminine. Sexy with demure. The contrasts in these elements are what inspire my design aesthetic.

Q. What excites you about being involved in this fashion show?

A. I was involved in producing last year’s annual show and have been waiting patiently all year for the possibility to join my peers designing. As a design student, we rarely focus on the marketing and business side of the industry so that was an amazing opportunity as a designer. That said, I was more than ready to return to the dress form and focus on the art and drama of designing. My head is constantly floating through ideas and inspirations but it’s difficult to carry them to completion while balancing school work. Each fashion show gives the opportunity to bring these abstract ideas into a tangible creations and I feel that is the most exciting thing about this show. Watching a visual communication of your idea walk down a runway. To me, that is truly inspiring.

Q. What professional designers do you look up to and why?

A. I really find myself admiring the successful young American designers in the last 10 years such as Lazaro Hernadez and Jack McCollough of Proenza Schouler, Doo Ri Chung, Alexander Wang and Phillip Lim among others. I will always have an appreciation for designers that have been perfecting their craft for 20+ years but I find great appreciation for any young designer representing our generation so successfully.

Working on a masterpiece!

Q. What is your ideal job?

A. This answer has had a certain fluidity around it during these last few years at design school. As I have grown as an artist and designer I have found myself captivated with more than one area of design. I am currently very interested in bridal as one of the last couture frontiers as well as menswear but I will always maintain a passion for the excitement and spontaneity in women’s ready-to-wear. Taking that into consideration, my ideal job is less about the specific fashion niche and more about the working environment. Ideally I would be the lead designer of my own collection working with a small team of design assistants and pattern makers.

Become our Friend!
Stay connected with Fashion Metamorphosis and be up on the latest. Visit us on Facebook, MySpace and Twitter.

Facebook: http://www.facebook.com/album.php?page=2&aid=-3&id=643874975#/profile.php?id=1773690084&ref=name
MySpace: http://www.myspace.com/fashionmetamorphosis
Twitter: http://twitter.com/Aicasf_Fashion

Got a Sweet Tooth?
Come and support the Fashion Show in getting the word out through raising money for our promotional efforts. We will be selling yummy treats Tuesday (12-1pm & 5-6pm) and Friday (12-1pm) in the AICASF lobby. Tickets may also be purchases during these hours at the sweet tooth table.

Where Should I buy Tickets?
Tickets are sold exclusively at The Art Institute of California San Francisco and can be purchased on the 7th floor in the Accounting Department. Prices are as follows:

$10 with Student ID
$20 In Advance
$25 At the Door
$50 VIP all-access pass

Again, tickets may also be purchases during these hours at the sweet tooth table.

Fashion Metamorphosis Latest Updates!

Here are the latest updates on how Fashion Metamorphosis!

Press Release

Model
Model are selected by a panel of judges from modeling agencies through out the San Francisco Bay Area. This year we have chosen approximately 25 models to be featured within our show. Not to mention having America’s Next Top Model, Cycle 11 contestant, Marjorie.

Marjorie - LOOK Modeling Agency

Become our Friend!
Stay connected with Fashion Metamorphosis and be up on the latest. Visit us on Facebook, MySpace and Twitter.

Facebook: http://www.facebook.com/album.php?page=2&aid=-3&id=643874975#/profile.php?id=1773690084&ref=name
MySpace: http://www.myspace.com/fashionmetamorphosis
Twitter: http://twitter.com/Aicasf_Fashion

Got a Sweet Tooth?
Come and support the Fashion Show in getting the word out through raising money for our promotional efforts. We will be selling yummy treats Tuesday (12-1pm & 5-6pm) and Friday (12-1pm) in the AICASF lobby. Tickets may also be purchases during these hours at the sweet tooth table.

Where Should I buy Tickets?
Tickets are sold exclusively at The Art Institute of California San Francisco and can be purchased on the 7th floor in the Accounting Department. Prices are as follows:

$10 with Student ID
$20 In Advance
$25 At the Door
$50 VIP all-access pass

Again, tickets may also be purchases during these hours at the sweet tooth table.

Designer: Chadae Frank

Chadea Frank is a Fashion Design student at the Art institute San Francisco. She will be graduating summer quarter ‘09 with a degree in Fashion Design.   Chadae has been working hard and is excited to see her design down the runway at the upcoming Fashion Metamorphosis Student Fashion Show 2009.   This week, Chadae is letting us get up close and personal.

Q. What excites you about fashion design?

A. Everything, the fast pace, the trends, the colors, the people, everything

Q. What is your design philosophy?

A. Design what YOU love, don’t ever let anyone push you around or add their opinion (unless it’s wanted of course!) because then you slowly lose yourself and then it’s their design not yours. You design for a reason, whatever it may be STICK TO IT!!!
Q. What excites you about being involved in this fashion show?

A. Ha, I didn’t get in last year, but I’ve ‘redeemed’ myself by working hard and it excites me that it’s paid off and I get to see my stuff go down the runway

Q. What professional designers do you look up to and why?

A. Marc Jacobs, because he doesn’t give a rat’s ass about what people think he just does it and we the consumer eat it up. I want to be like that one day…..maybe

Q. What is you ideal job post graduation?

A. My ideal job would be to own my own boutique where I design and manufacture all the clothing upstairs and sell them downstairs…of course I would have someone to sew for me…because I’m not that great at it

Become Our Friend! Stay connected with Fashion Metamorphosis and be up on the latest. Visit us on Facebook, MySpace and Twitter.

Facebook:http://www.facebook.com/album.php?page=2&aid=-3&id=643874975#/profile.php?id=1773690084&ref=name
MySpace:http://www.myspace.com/fashionmetamorphosis
Twitter: http://twitter.com/Aicasf_Fashion

Got a Sweet Tooth? Come and support the Fashion Show in getting the word out through raising money for our promotional efforts. We will be selling yummy treats Tuesday’s and Friday’s in the AICASF lobby.

Where should I buy a ticket?
Tickets are sold exclusively at The Art Institute of California – San Francisco and can be purchased in advance on the 7th floor in the Accounting Department. Prices are as follows:

$10 with Student ID
$20 In Advance
$25 At the Door
$50 VIP all-access pass

Designer: Dora Un

2008 Lights, Camera, Fashion Student Fashion Show (On Right:Dora Un)

Dora Un is a Fashion Design student at the Art institute San Francisco. She is in her last quarter at AICASF and will be graduating this June with a degree in Fashion Design. As busy as she is anticipating her graduation, Dora has auditioned and also been selected to feature five of her designs at the Art Institute – Fashion Metamorphosis 2009 Student Fashion Show. Furthermore, she has participated in a variety of other AICASF fashion shows including 2008 Lights, Camera, Fashion Student Fashion Show. This week we are featuring Dora by letting us get to know her a little better by asking her a few questions regarding her design philosophy along with her post graduation goals. In her designs she uses intricate detailing to bring her creations to life. Like her, they are delicate while still being innovative.

Q. What excites you about fashion design?

A. Fashion design excites me because it is a form of art that is built on the human body. It can vary when built on different bodies and sometimes an inch difference can totally change a design.

Q. What is your design philosophy?

A. I believe fashion is not all about trend although it does affect the fashion world. But for me, on top of being trendy, wearing clothes that are suitable for ones personality and body shape are more important.

Q. What excites you about being involved in this fashion show?

A. This is actually my new try. I have never done menswear in the past years. Its exciting to see how people will comment on my menswear and I will learn from their feedback.

Q. What professional designers do you look up to and why?

A. Issey Miyake, Alexander McQueen, Marc Jacobs, etc. Too many to be mentioned. Issey Miyake is my first ever fashion hero in my life. His fashion never fades out; its always new. I respect the “Asian meets West” collaboration he always holds tight. And he is one of the designers who first introduced the Asian fashion to the world. Also, he is a genius in fabric. Alexander McQueen’s unique elegance is hard to reject. It is not only purely girlie elegant but rock & roll elegant. Marc Jacob’s craziness is why I like him. He never has boundaries as to what he can not do.

Q. What is you ideal job post graduation?

A. My ideal job is that I can be part of everything. I mean from the sketches to first sample, choosing fabric (ideally being involved in the fabric design process), to final garments, fitting and then on to the runway. I love solving problems, especially working on patterns and fit.

Become Our Friend! Stay connected with Fashion Metamorphosis and be up on the latest. Visit us on Facebook, MySpace and Twitter.

Facebook:http://www.facebook.com/album.php?page=2&aid=-3&id=643874975#/profile.php?id=1773690084&ref=name
MySpace:http://www.myspace.com/fashionmetamorphosis
Twitter: http://twitter.com/Aicasf_Fashion

Got a Sweet Tooth? Come and support the Fashion Show in getting the word out through raising money for our promotional efforts. We will be selling yummy treats Tuesday’s and Friday’s in the AICASF lobby.

Where should I buy a ticket?
Tickets are sold exclusively at The Art Institute of California – San Francisco and can be purchased in advance on the 7th floor in the Accounting Department. Prices are as follows:

$10 with Student ID
$20 In Advance
$25 At the Door
$50 VIP all-access pass